2022 Recruitment Playbook

Community and Back to School Events Event Overview A booth at a school or community event is the most common type of recruitment event. It is designed to attract girls and parents/caregivers. It also provides an opportunity for the recruitment team to gather contact information and invite them to another planned event. The booth is simple during Back to School registration, with basic Girl Scout information and an easy girl activity.

Timeline

Three weeks before event • Verify date, time & room •

Find out if a table and chairs are provided

• If needed, submit facility usage forms to CEM • Review Looker for school specific year-over-year trends • Order fliers and additional recruitment materials from your Community Engagement Manager using the paper form or vr.girlscoutsem.org/ TORequest Recruit volunteers for event • Using Looker, find CEM or Neighborhood Manager so you can identify recruitment event volunteers. This may include program/older girl volunteers • Using Looker access the troop list for the school and the leaders’ contact information, or contact your CEM • Send an email to confirm date, time & location

Supplies Needed • Activity supplies, if needed • Sample Recruitment Presentation • Flier • Event sign-in sheets • Welcome to Girl Scouts Guide

Volunteer Staff Needed Troop Organizers and Recruitment Event Volunteers cover the booth for the entire event. Organize shifts into shorter time periods if necessary.

Event Timeline Set up: 30 minutes before event Event: as scheduled

Two weeks before event •

Schedule a pick-up date & time for recruitment materials

One week before event •

Set Up • Arrive 30 minutes early to set up and be ready to start 10 minutes before the start of the event • Use the provided materials and organize them for a neat appearance • Provide space to fill out paperwork and have pens available

Familiarize yourself with recruitment materials • Confirm with Recruitment Event Volunteers • Review sample recruitment presentation

Day before event •

Confirm with venue and volunteers Review recruitment presentation Practice mobile registration (pg. 15)

• •

Recruitment Presentation Available on pg. 14

Day of Event • Arrive 30 minutes early to set up and go over event with your volunteers

Post-Event •

Send an electronic copy via email to your CEM within 24 hours • Follow up with those that showed interest inviting them to a recruitment event or making sure they are connected with their troop

Troop Organizer Playbook 9