2022 Recruitment Playbook

YOUR SUPPORT Events Overview

The following are examples of the most effective recruitment events. As a Troop Organizer, you may choose to host one type of event or a combination of events to reach more girls. The type of event you choose will depend on the time of year, your intended target audience and the venue. Community Events Girl Scouts participate in community events by staffing an information booth. Community events include health fairs, school-sponsored events, family fun nights and more. Back to School and Social Events are a great time to meet families in a low-pressure environment. You can invite families back for a formal information meeting. At this meeting, you could start new troops and go over volunteer roles.

Introduction to Girl Scouts

Introduction to Girl Scouts gives families a chance to learn about Girl Scouts and how to get their girl involved. Typically, five to 25 girls attend from a particular location or grade level. Introduction to Girl Scouts provides activities to engage the girls while the parents or caregivers learn more about Girl Scouts. Parents/caregivers are encouraged to ask questions. The goal is to form a new troop, recruit adult volunteers and register the girls on-site.

Large Information Event

Large Group Information Events are held to reach girls frommultiple schools throughout a Neighborhood Recruitment Team. These take place year-round and are designed to appeal to girls in various grade levels. Attendance is planned for 25 or more girls. The Large Information Event provides girls with an opportunity to try a variety of Girl Scout activities. Parents/caregivers often have the opportunity to register on-site. Virtual Recruitment Events Continuing this year, we have the opportunity to host recruitment nights virtually, using Zoom and a provided presentation. The presenter will share the same content as with an Introduction to Girl Scouts event. This format can also be used for a troop parent meeting which would typically follow the recruitment night.

8 Troop Organizer Playbook