2025 GSEM Recruitment Team Playbook

Success in the Schools

Building Relationships Schools are the place to be! Schools provide an effective point of contact for new families. Building relationships within schools is pertinent to offering the Girl Scout experience to every interested girl. Establishing relationships with school administrators and staff-such as principals, assistant principals, receptionists, family liaisons and counselors-often lead to additional girl recruitment event opportunities. As a Troop Organizer, you help connect families with Girl Scouts at your school. Talk with your Neighborhood Recruitment Team, your Community Engagement Manager (CEM) and other troop leaders at the school for ideas on what has been successful in the past. Don’t forget it’s okay to try new ideas as well. Using Looker, Troop Organizers can review a current list of troops for each school. Your CEM can also be an additional resource to access this information if help is needed. A quick review of those troops will let you know which grade levels have troops currently at the school and which grade levels you’ll need to recruit.

Some Things to Ask About • Signage • Message on marquee • Announcement messages • Lunch Talks

• Parent Teacher Association (PTA) contacts • Social media pages • Classroom communication platform(s)

123 School Districts served in GSEM’s jurisdiction

Girl Scouts of Eastern Missouri Jurisdiction: Includes St. Louis City and 28 Missouri counties: Adair Audrain (Van-Far School District) Clark Pike Putnam Ralls

Reynolds Schuyler Scotland Shelby St. Charles St. Francois St. Louis Ste. Genevieve

Crawford Franklin Iron Jefferson Knox Lewis Lincoln Linn

Sullivan Warren Washington

Macon Marion Monroe

Recruitment Team Playbook 5