2025 GSEM Recruitment Team Playbook

Recruitment Year Overview

Planning and Preparing, May-August Girl Scouts of Eastern Missouri strives to connect with every school-aged girl and offer her the opportunity to join Girl Scouts. The recruitment year begins with planning recruitment efforts for the following membership year. The Neighborhood Manager and Community Engagement Manager (CEM) work together to recruit Troop Organizers for each school. Then all three positions work on recruiting new leaders and plan Recruitment Events for the new school year. Fall Recruitment, August-October Recruitment activities focus on reaching people at back-to-school events, open houses or community events. The Recruitment Team will invite girls and their families to “Introduction to Girl Scout” nights intending to form new troops, fill existing troops or joining as an Individual Girl Scout. Seasonal Recruitment, November-May Seasonal recruitment activities focus on both current year growth, as well as renewal for next year’s membership. Attending community events helps connect girls to exciting experiences within the district, neighborhoods and GSEM council. The Neighborhood Recruitment Teams review current progress towards their new membership goal using Looker (see pg. 14 for additional information on this resource). Additional recruitment events may be needed to reach that goal. The Neighborhood Recruitment Team plans renewal events to engage girls, leaders and caregivers for the following year’s Girl Scout experience. Girls can reflect on their progression and experiences from the previous year and look forward to more adventures and learning new skills.

7 Steps to Successful Recruitment

STEP #1 The Neighborhood Recruitment Team meets to discuss recruitment strategy. STEP #2 Schedule recruitment events and prepare for activities, including gathering supplies, flyer creation and facility approval as needed. STEP #3 Enlist volunteers to assist with the recruitment events.

STEP #4 Promote the event within your

community, including distributing flyers as needed three weeks prior to recruitment events. Coordinate with schools/host locations for appropriate timelines.

STEP #5 Host event.

STEP #6 Send an electronic copy of the sign-in sheets and/or registration forms to your CEM within 24 hours of the event concluding. STEP #7 Follow up with troop leadership and interested girls to get registered.

4 Recruitment Team Playbook