GSEM Fall Product Business Branding Toolkit 2019

Neighborhood Fall Product Manager Guide Business Branding Toolkit G.I.R.L. go-getter / innovator / risk-taker / leader TM 2019 GIRL SCOUT FALL PRODUCT PROGRAM Sept. 28-Nov. 24

Happy Fall Product Program!

The 2019 Girl Scout Fall Product Program is here! Let’s show the world how girls run their awesome businesses. Thanks for supporting your Girl Scout and her troop as they embark on this unique entrepreneurial adventure. With your help, girls will help their troops earn funds for activities while learning new skills, gaining confidence and making lifelong memories with their Girl Scout sisters. This kit will be your guide through the program—explore its content and use these resources to help your Girl Scout develop her growing business skills. Inside you’ll find:

• Graphics • Social media posts • and more!

The resources you’ll find here will help your Girl Scout confidently navigate this business venture AND help her reach her Fall Product Program goals!

P.S. Don’t forget to take pics of your Girl Scouts in entrepreneurial-action! Post that image (or images) and tag us!

@ girlscoutsem

@ girlscoutsem

@ girlscoutseasternmo

Use the following social media graphics to supercharge her growing business. These tools are specially curated to show the community our Girl Scouts are taking the lead and having unique adventures! PROFILE COVERS

PROFILE PHOTOS

We have LOTS of Council-customized graphics for you and your Girl Scout to choose from!

Don’t forget, when you post, remind your audience your Girl Scout is learning skills essential for success in leadership— and in life!

Share it

Are you ready to spread the word about the Fall Product Program ? Help your followers on social media learn about the yummy treats and magazines available—also remind them exactly HOW your Girl Scout and her troop benefits from the proceeds.

Here are some example posts you can use. Experiment by writing and testing your own! Don’t forget to share the link to your Girl Scout’s store too.

TIP: Make sure that when you are sharing links to her online store that your social media accounts are set to the “private” setting for your safety!

facebook and instagram

• This year my troop is using our Fall Product Program proceeds to travel to Savannah, GA to visit Juliette Gordon Lowe’s home! Help me reach our goal by purchasing nuts, candy or magazines. My favorite are the Peanut Butter Bears! • Need holiday gifts? Our Girl Scout troop has you covered! From nuts and candy to magazines, you can find something for everyone! Since it’s the season of giving, consider donating $5 to Project Thank You. Every donation of a Fall Product item will be directly distributed by the USO of Missouri to an active military man or woman.

• I’m NUTS for Girl Scouts—and for running my own business! Support me during the Fall Product Program by purchasing cans of nuts or candies from me. Hurry, the program ends Nov. 24!

Twitter

• Girl Scout Fall Product Program started! Make a purchase of nuts, candies or magazines and support my troop’s goal of earning money to go to Girl Scout resident camp next summer!

• Things I enjoy during the fall: boots, hot coffee drinks, football games and Girl Scouts Fall Product Program! Order nuts, candies and magazines from me now until Nov. 24.

• Support my business today and make a purchase of nuts, candies and magazines. *Reminder, we’re still [INSERT APPROPRIATE NUMBER] from Girl Scout Cookie season!

• Already a Fall Product Program supporter? Reach out to renew OR extend your magazine subscription!

Fall Product Program KEY DATES

Neighborhood Fall Product Manager Guide SATURDAY, SEPTEMBER 28 Fall Product Program Go Day! Girl Scouts can begin taking in person and online orders. SUNDAY, OCTOBER 20 In person and online orders for girl delivery ends. Parents, please enter your Girl Scout’s paper orders in M2OS OR give the order form to her Fall Product Manager. MONDAY, OCTOBER 21-SUNDAY, NOVEMBER 24 Online orders continue for shipped nuts, candy, magazines and Project Thank You. THURSDAY, NOVEMBER 14-SUNDAY, NOVEMBER 24 Girl Scouts deliver Fall Product items. SUNDAY, NOVEMBER 24 Fall Product Program ends!

Please post pics and share with us!

@ girlscoutsem

@ girlscoutsem

@ girlscoutseasternmo