2025 GSEM Recruitment Team Playbook

Introduction to Girl Scouts

An introduction to Girl Scouts event gives families a chance to learn about Girl Scouts and how to get their girl involved. During this event, activities are provided to engage the girls while the caregivers learn more about Girl Scouts. The goal is to connect girls and adults to the Girl Scout experience.

Timeline

Themed Recruitment Events Themed recruitment events are held to reach girls

Three weeks before event • Schedule venue •

throughout the district. These take place year-round and are designed to appeal to girls in various grade levels. Themed recruitment events provide girls with an opportunity to try a variety of Girl Scout activities. Onsite registration is encouraged.

Verify date, time and location

• Find out if a table and chairs are provided • Order fliers and additional recruitment materials from your Community Engagement

Manager using the paper form or vr.girlscoutsem.org/RTRequest

Event Promotion Supplies Needed • Event flyers • Signage • Recruitment stickers Event Supplies Needed • Event sign-in sheets • Activity supplies, if needed • Welcome to Girl Scouts brochure • Membership forms

Two weeks before event •

Promote your Recruitment Event

• Choose girl activity for the event and make a list of supplies

One week before event • Send out fliers •

Review your presentation

•

Familiarize yourself with recruitment materials

Volunteers Needed Based on the size of the event and anticipated traffic, the number of volunteers needed and the appropriate shift scheduling can be assessed and determined accordingly.

• Practice the girl activities to make sure you’re familiar with them and you have all the supplies • Confirm with venue and recruitment event volunteers

Day before event •

Provide lunch talks or classroom chats at each school • Practice mobile registration (pg. 10) Day of event • Arrive 30 minutes early to set up and go over event with your volunteers Post-event • Distribute sign-in sheets to new troop leader, or keep a copy for yourself to follow up with those that showed interest but didn’t complete registration that night • Send an electronic copy via email to your CEM within 24 hours

8 Recruitment Team Playbook