2024 GSEM Program Partner Guide

Important Tips For Creating Marketing and Promotional Materials

The Girl Scout servicemark is a registered trademark and must only be used with prior permission. We strive to maintain brand consistency which will help uphold our brand value and protect against unauthorized, inconsistent and unlicensed use of the Girl Scout brand.

The words ‘Scout’, ‘Scouts’ and ‘Scouting’ should never appear without the modifier ‘Girl’ and each word should be capitalized. Always use “Girl Scouts of Eastern Missouri” in place of “Girl Scouts of the USA” or “Girl Scouts of America.” Always spell out “Girl Scouts” and never use “GS”.

Girl Scout Nights, Workshops or Programs When promoting Girl Scout nights, badge workshops, community service projects and Journey experiences, the words ‘Scout,’ ‘Scouts’ and ‘Scouting’ should never appear without the modifier ‘Girl’ and each word should be capitalized.

All marketing for these types of Girl Scout opportunities should be approved by Girl Scouts of Eastern Missouri before distribution. Please send files for approval to Abby Muir at amuir@girlscoutsem.org .

Please see below for correct examples of Girl Scout Program Partner promotions.

16 Program Partner Guide