2025 Troop Cookie Manager Playbook

STEP 2: Create a social media or video conference event or schedule a livestream Invite girls (with proper supervision) to go live on Facebook or Instagram to reach large number of potential customers. You can also set up a Facebook Event (see directions below) or set up a Zoom link to share with your customers.

Remember: Girls should review and apply the Digital Marketing Tips for Cookie Entrepreneurs and Families at girlscoutcookies.org/digitalmarketingtips .

STEP 3: Make it personal and make it fun

Graphics Check out all the Virtual Girl Scout Cookie Booth graphics available in the Social Media Toolkit in the Appendix of this guide.

Girl Bling Customers love to see personal touches from girls at booths, and the same is true online. Encourage girls to bling their virtual booth by providing them with custom artwork, cookie backgrounds, photos and video. Digital Cookie® If your troop has a Digital Cookie troop site link to share, place them front and center. If any girl doesn’t have a Digital Cookie page, now is a great time to encourage her to sign up so she can take her sales and marketing efforts to the next level by going online.

STEP 4: Consider the logistics

Troops can set up their Digital Cookie link for girl-delivery. Make sure to communicate to customers when and how they can expect delivery from your troop. Adult supervision is required during girl delivery; Daisies, Brownies and Juniors must be accompanied when delivering cookies.

How will you handle payment? Use your troop’s Digital Cookie troop site account to process payments for your virtual booth.

Pick Up Digital Cookie offers the options for troops to allow customers to order and pay for cookies in advance and pickup cookies at traditional booths. Find this option under the “Booth Pickup” tab on your troop dashboard. Find step-by-step instructions for this option on pg. 69.

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