2024 Treats & Reads Manager Playbook

Online Marketing Guidance

Online marketing and sales efforts for Treats & Reads should be limited to friends and family only and not promoted on public facing websites.

Sales links should never be posted to online resale sites (eBay, Facebook Marketplace, Facebook Swap etc.). GSUSA reserves the right to remove or disable the link for any reason including violation of guidance, inventory fulfillment issues, safety issues, or if sales and marketing activity goes viral and otherwise creates unanticipated disruption.

Safety Tips for Online Marketing 1. Continue to adhere to the Girl Scout Internet Safety Pledge 2. Review Product Program Safety information in Volunteer Essentials

3. In addition, review and apply the below Supplemental Safety Tips for Online Marketing: • To protect your personal identity, NEVER direct message with people you do not know online or on social media platforms • Always use the M2 online sales link for customer orders • Parents or caretakers should approve all girl-delivered online orders and supervise all communications and product delivery logistics with any customers Girl Scouts don’t personally know. As a reminder, Girl Scouts should never deliver product alone. • Never share your personal information (e.g., last name, phone number, email, or street address) • Never share your personal location information If you become aware of a Girl Scout or family who may not be following online marketing guidance, please contact the troop volunteer about the situation. If issues persist, it can be escalated to the Product Programs team. Media Inquiries During the Girl Scout Treats & Reads Program, troops are occasionally approached by reporters from television, radio, newspapers and online media for interviews and photo opportunities. Please do not issue any statements to the media. Contact the Council communications team at communications@girlscoutsem.org to further discuss any media requests. GSEM members should not seek out their own media opportunities. It is our goal to uplift the Treats & Reads program to benefit all participating GSEM members, instead of promoting the specific efforts of an individual Girl Scout. Taking Care of Your Product Chocolates must be stored under 72 degrees at all times. Chocolate will “bloom” and turn white if it is exposed to heat above 72 degrees or exposed to different temperatures quickly (moved from a warm car to a freezer). Please store nut/candy product in garage only if the outside temperatures are cold enough. Remove product from vehicles as soon as possible, as car temperatures are warmer than the outside temperature.

20 2024 Treats & Reads Manager Playbook