2022 Girl Scout Cookie Booth Guide

STEP 2: Create a social media or video conference event or schedule a livestream

Invite girls (with proper supervision) to go live on Facebook or Instagram to reach large numbers of potential customers. You can also set up a Facebook Event (see directions below) or set up a Zoom link to share with your customers. Remember: Girls should review and apply the Digital Marketing Tips for Cookie Entrepreneurs and Families at girlscoutcookies.org/digitalmarketingtips . STEP 3: Make it personal and make it fun Graphics Check out all the Virtual Girl Scout Cookie Booth graphics available in the Social Media Toolkit at girlscoutsem.org/cookies .

Girl bling Customers love to see personal touches from girls at booths, and the same is true online. Encourage girls to bling their virtual booth by providing them with custom artwork, cookie backgrounds, photos and videos. Digital Cookie® If girls have Digital Cookie links to share, place them front and center. If any girl doesn’t have a Digital Cookie page, now is a great time to encourage her to sign up so she can take her sales and marketing efforts to the next level by going online.

STEP 4: Consider the logistics

Troops can set up their troop Digital Cookie link for girl-delivery. Make sure to communicate to customers when and how they can expect delivery from your troop. Adult supervision is required during girl delivery; Daisies, Brownies and Juniors must be accompanied when delivering cookies. Scheduling porch drop-offs for cookies is one contactless way to deliver cookies.

How will you handle payment? Use your troop’s Digital Cookie girl-delivery link to process payments for your virtual booth.

Pick Up New this year, Digital Cookie offers the option for troops to allow customers to order and pay for cookies in advance and pickup cookies at a traditional booth. Find this option under the “Virtual Booths” tab on your troop dashboard. Find step by step instructions for this option in the appendix.

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